Hello Kitty's Secret Superpower: Conquering The World At Human Size - db01
Websanrio, the company behind hello kitty, was founded in 1960 and quickly became a powerhouse in the consumer goods industry.
The introduction of “kawaii” or cute.
Webhello kitty turns 40 this autumn, and we can now see that she was the trojan horse that led to the global domination of japanese ‘cute culture’.
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