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Explain how relationships bring value through consultative selling.

Webhow to turn a relationship into a sale.

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Webthe challenger sale identifies five distinct sales personas:

Webhe shares the 50 ps of relationship sales;

Webunderstand why relationships are so important in selling.

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Explain how relationships bring value through consultative selling.

Weblearning objectives understand why relationships are so important in selling.

Webthis paper presents a brief review of various approaches to selling (including the challenger sale) along with criticisms of the challenger approach.

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Webdiscuss why relationships are so important in selling and bringing value.