No leader can succeed without mastering the art of persuasion.

Webpersuasion works by appealing predictably to deeply rooted human needs.

The rest of us can learn to secure consensus, cut deals, win concessions—by artfully applying six.

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But there’s hard science in that skill, too, and a large body of.

Harnessing the science of persuasion.

Tributes paid to "pioneering and visionary" journalist Marcus Fairs

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